Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time.

Whether you budget is £600 or £6000, I can show you how it's done effectively time after time after time!

So here's what I do when I start working with clients and I would like to offer it to you as a gift now. Have a look at this list of ten great ways of marketing. I guarantee, that nearly all web site owners will not have every one of these simple methods in place right now.

Please pick at least two that you're either not doing, or not doing that well - and MAKE A DECISION to add them to your marketing mix in the weeks ahead:


Direct Mail
Internet Marketing
Email Marketing
Advertising
Telephone Marketing
Direct Sales
Strategic Alliances
Referral Systems
PR
Additional Products/Services



We will tackle these in order



Direct Mail

Direct mail is often overused and badly done. It's got a bad reputation over the years, mainly due to spammers, used instead of the telephone or by con artists seeking their next victim.

There are a lot of myths and nonsense about mailings. You may want to print this out, because in my continuing efforts to help you reach success ? I am about to share the secrets of direct mail - I'd be surprised if the contents of this mail does not save you thousands of pounds over the next 12 months.

By the way, if you are totally new to Direct Mail - "It's anything sent by post, sales letters, electronic mail or brochures etc"


I want to dispel some things about DM to you. "Direct Mail doesn't work" . This ingenious conclusion is arrived at by the fact that most people throw most of the mail we get directly in the bin - therefore the thinking is that it's a waste of money. The truth is that 90 out of 100 people might throw your mailing in the bin, but if 5 people look at it, 5 more read it and one of those 5 buys from you - you may well have a highly profitable mailing.

Last week I sent 400 emails to potential clients, and got 37 replies. That's to say that 37 people actually read my mail, and I got exactly 9 new clients as a result.

Now what would happen if I doubled my mailings next week? I could expect from 800 mails, about 80 replies and maybe 20 sales!

And that's easily doable by the way, because I've done it. But saying that, your mailing may not work ? it depends on what you say, price involved and some products may just not be suited to an email campaign. It's very much a numbers game, but one thing is certain, email is free! You have to enter this knowing that most of your mailings will go unread, but at least it's cheaper than other advertising methods.

Large companies like Capital One, know their mailings DO work ? they've spent a fortune fine tuning and testing these campaigns. But just to warn you ? direct mail can fail, and they are the ones, usually, small to medium businesses send out, because they don't understand what they are really doing.

If it's done right, it will make your profits increase dramatically, and when it's done badly ? it can eat into a budget, so be very careful!


There are 2 types of mailings:

Potential Customers

Existing Customers


If you don't do much mailing ? start doing some now. It's easy to not email out of fear of upsetting clients, scared of bombarding them with too many mails, thus losing a sale.

That's crazy and it's to nobodys advantage.



Actually, most sales emails are helpful and quite genuine. I was once told "You've got to be mad to not listen to a salesman ? they might have something you need!" So next time you receive a mail or telesales call, consider that it could well be in your favour.

And there really is nothing wrong with sending out 2 mails each week.. So don't worry.


I have noticed that many clients are sitting with 1000's of email addresses ? yet they aren't contacting these clients. That's like throwing money down the drain. They could say NO, then again they could say YES to your product. Imagine if a further 10 bought your services next week ? how do you feel about not emailing those customers now?


Try it today?.. Think of something you can offer these customers, you must have something you can offer! Even something for free. Send them a letter and measure the response. If it works, mail them and measure the results. If it keeps on working, keep on doing it!


The best email is a personal communication with a customer you know. It may read as follows:

Dear-----------

I wanted to follow up after your purchase of (your product) on (date) to see how it's working out for you and to thank you for your continuing business. If you have any questions or concerns, please let me know by return email, or feel free to call my private phone number.

Many Thanks

Regards


Mr X


Your customer is going to open, read and appreciate an email like this. They may even respond to it, and even if they don't, it doesn't look like spam or bug anyone. And they probably will appreciate that.

------------------------------...


Give it a go ? you'll be surprised.


Regards


Christopher Given
www.busigen.com

Christopher is a Sales Promotion Expert and owner of Busigen.com - an Office directory portal that holds company information to do with an Office environment.

---

Marketing From Both Sides Of The Ball

In the world of business, marketing is often conveyed as... Read More

Direct Mail Response Rate Boosters (12 tips and ideas)

1. Mail to a different list Your list is the... Read More

How to Conduct a Successful Fax Marketing Campaign

1. Focus your fax marketing on one objectiveFax is a... Read More

A Guide to Brochure Printing

Brochure printing can be easy if you first identify your... Read More

Five Deadly Small Business Marketing Mistakes

Here are some marketing mistakes that take a heavy toll... Read More

Whats Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of... Read More

Tradeshow Booth Cures - Living Color

Feng Shui is the Ancient Chinese practice of configuring home... Read More

Build Lifelong Networks With Your Own Barter Group

I don't know if you have ever seriously considered bartering.... Read More

Direct Mail Postcard Rules

It's a fact that your customers are your best leads.... Read More

Top 5 Ways to Generate Qualified Leads for Your Small Business

Do you ever wonder if you could be doing a... Read More

Step by Step Guide to an SMS Campaign

SMS is good for:? Short lead times and immediacy ?... Read More

Lessons From a Six Year Old

My 6 year old daughter Emily knows exactly what she... Read More

Using Flyers In Your Business

If you are not using flyers in your business you... Read More

Creating Your Future with a Marketing Plan

Almost everyone who dreams of starting their own business is... Read More

Sage Advice from a Marketing Expert!

An international hair-cutting chain opened a new store directly across... Read More

Fundraisers - How to Raise Twice the Money With Half the Sweat

If your members, parents or donors wear clothes, watch t.v.... Read More

The Beginners Mail Order Business Guide

No claim is made that the steps outlined would be... Read More

The Marketing Funnel: Simple, Effective Marketing Strategy

No matter if you're publishing your first book or producing... Read More

Take the Logo Litmus Test

Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More

Rising Postal Rates? Don?t Cut Down the Direct Mail

The United States Post Office in the past had some... Read More

Systems - Marketing Your Business Successfully

Business Systems that work for anyone, are a fundamental necessity... Read More

The Process of Change in Marketing Approaches

In a world economy that is in constant flux and... Read More

Marketing - The One Marketeer

I'm regularly asked to speak to people, that have either... Read More

Is Your Marketing Working...

That is the question, you should be asking yourself. Many... Read More

Your Company Need More Marketing? Or Just Better Marketing?

Many sales problems can be solved by improved marketing. Selling... Read More