Why You Should Use (Not Abuse) Forums to Increase Your Traffic

Home
>
Forums
>
Why You Should Use (Not Abuse) Forums to Increase Your Traffic

Why You Should Use (Not Abuse) Forums to Increase Your Traffic

There are dozens of reasons why you should look up the forums that are related to your market and post to them often. Here are 3 to get you started.

1- Get to Know Your Market as both an Associate and An Expert

The research alone is a good enough reason to at least sign up to some forums and read. Just by reading posts in forums, you can hear what your market concerns are, straight from consumers. You'll be able to find what their pains are - look particularly for frequent questions that don't appear to have solutions.

For example, if you sell timeshares, and you join travel communities, you may often hear questions asking for the best times of year to visit a certain region or locale. With this information you could start a section at your site for every listing that tells the cheapest time to travel for that area, the best time of year for good weather, and other special bits of information a traveler might want.

When you're comfortable enough to begin posting, after watching the conversation for a few days, or perhaps even a week, you might find that new people have questions that you can help them with. By consistently becoming the go-to person, you increase your credibility as a knowledgeable expert, and people begin to trust your ability to provide information.

2- Increase Your Site's Visibility With More Targeted Links Back to Your Site

Many forums are run by hobbyists who aren't so much concerned with marking money from their visitors, as having an established community for discourse on certain issues. These forums will often allow you to leave a link to your site in every post. The ones that are open to public viewing for visitors are also frequently spidered by search engines.

If you set up your link correctly, you'll then have topical links back to your own forum. Even if the search engine spiders can't see these links at forums that can be viewed by registered users only, you will also find that once you become a part of the community, other members will click your link out of curiosity or because they're looking for something specific that you may have at your site.

Even forums that exist to gain more sales of their own products often allow you to post your link, especially if it isn't to a competing site. For example, internet marketing forums run by people who sell do-it-yourself SEO products may allow infopreneurs who sell a different type of product, such as an autoresponder service, to post their link freely.

The focus here, at all times, is to help other members, not just to promote your product. Your link is in your signature, so unless someone asks you a specific question, you get far better results from being helpful than you do by posting forum spam that gets deleted anyway.

3- Lurk, Listen and Learn

If you've been around forums at all, you already know that there are often 8 to ten times more people registered and not posting than there are people who actually visit and participate.

Reading without ever posting is commonly known as "lurking". I usually suggest that at least for the first week, you should monitor the community you wish to join in this way, just reading posts, and learning the personality of the forum you'd like to post in - this keeps you from committing any faux pas that might have you corrected by another member, or even worse, banned.

Sometimes you'll find a forum that is appropriate to read, but doesn't seem like the right place for commercial posting. Or you might find that you're there to learn and not to teach - or maybe you just don't have the time to post as you'd like to. You can still learn a lot by being a lurker.

When lurking in forums, your primary job is to listen (figuratively speaking) and learn. Again, pay attention to questions that come up repeatedly over the course of a month or so. Be on the look out for rumored product or technology developments. Find out who is the resident expert - maybe this is the key person for an interview you want to do, or an affiliate program you can join.

The most important thing you can learn from this exercise is what annoyances your market is experiencing. If you sell cat furniture, and you find out that a common complaint is availability in remote markets, maybe you can change your shipping policy to add international ordering and increase the scope of your business.

Anywhere you can fit a solution to a problem can bring you the sales you need. You may find out that you need to change your product, to enhance it, or perhaps to take out features your prospects just aren't interested in.

This is a good solution when you have the time to visit forums and post or read. As you become more busy, you'll find yourself at the forums less and less as a poster, so this isn't necessarily a permanent solution. However, if you follow these steps correctly, you'll soon have the traffic to foster more community relations at your own site as well.

Tinu is a website promotion specialist who posts free information on a variety of traffic tips in her blog at http://www.freetraffictip.com.

In The News:

Community forums scheduled for three district merger
Herkimer Evening Telegram
Speaking during Wednesday night's board of education meeting, interim Herkimer Superintendent of Schools Gary Tutty said community forums will take place on June 6 at Jarvis High School in Mohawk, July 25 at Herkimer High School, Aug.

and more »

Cobb candidate forums kick off campaign season
Atlanta Journal Constitution
By Janel Davis The Cobb County NAACP and the East Cobb Civic Association will host candidate forums next week for county candidates running for office in July. The NAACP forum begins at 7 pm on Tuesday at the county government building, 100 Cherokee ...

and more »

Assembly candidate impersonator ruffles feathers at Marin forum
San Jose Mercury News
By Jessica Bernstein-Wax, Marin Independent Journal Activist Jonathan Frieman ruffled some feathers last week when he participated in a forum for the Assembly, congressional and Marin supervisors' races, proclaiming himself to be a write-in candidate ...

and more »

WFMY News 2
Greensboro Holds GPAC Forums
WFMY News 2
Seventy-five people showed up at two forums on Thursday to hear the pitch in person, a third took place later in the day. The performing arts center or "GPAC" would have 2500 to 2,8000 seats, and is being proposed for downtown Greensboro.

and more »

Fifth Astana Economic Forum opens in Kazakhstan
Gazeta.KZ
"The range of discussions of the Astana forum has expanded, since Kazakhstan has become a retransmitter of wide Eurasian look. This became especially important with the creation of a customs union," the president said. This year the Astana Economic ...

and more »

WTSP 10 News
Education public forum tonight in Tampa
WTSP 10 News
Tampa, Florida -- Florida Education Commissioner Gerard Robinson will be in Tampa tonight to meet face to face with parents and teachers as part of a series of public forums regarding the state of public education and the higher standards set for ...
Education officials unveil website, blogs for parents in wake of low FCAT scoresThe Florida Current

all 140 news articles »

Diablo 3 Forum $65 Weekly Contest | Win to Buy the Diablo3 Game
San Francisco Chronicle (press release)
The weekly contest involves people posting on the forums and whoever posts the most quality and numerous posts wins $65 to buy the Diablo 3 game. Northridge, CA (PRWEB) May 22, 2012 Diablo 3 is a great game but some people can't afford to play it.

and more »

Forum confirms school tax proposal is not supported
Examiner.com
Over three hundred people showed up on Monday night for an early forum of School Superintendent candidates at First Methodist-Ocala. Attendees learned that not one candidate dares to seriously support the proposed tax measure.

and more »

Bates trustees announce three presidential finalists
Exit 133
Following an extensive national recruitment, the Bates Technical College Board of Trustees has announced a schedule of community forums for three presidential finalists that will take place on Tuesday, May 29. Each finalist will visit South and ...
Meet Bates College presidential finalistsTheNewsTribune.com (blog)

all 3 news articles »

HNN Huntingtonnews.net
Coal Forum kicks off statewide events
Daily Mail - Charleston
The West Virginia Coal Forum held the first of three statewide events billed as "Stop the EPA's War on Coal" in Charleston Tuesday to encourage more public action and support for the industry. "We all need to elevate our game," said Chris Hamilton, ...
Charleston hosts one of several Coal Forum meetingsWOWK

all 30 news articles »

Google News