Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Home
>
Ezine Marketing
>
Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Newsletters, or ezines, can be extremely effective marketing tools for your business. They put your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. They are an excellent means to both market and grow your business and also show your existing clients your creative abilities. Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival. When I decided to create my own newsletter, one of the first things I did was to look at those newsletters I regularly read and determine what it was about them that made me want to read them. What sets them apart from the rest?

One of the most important things I discovered was that they provided me with valuable information to help me in my business and which in turn helped me make a greater profit. They often provided information I didn't already know. For example, some newsletters provided tips on search engine optimization, new affiliate programs, PR resources, or software shortcuts. Since I'm always looking to grow my business, this information is valuable to me. You normally have knowledge in a given field that others don't. When preparing your newsletter, think about what expert knowledge you have or can obtain that would interest your targeted market. Now that's what you want to add to your newsletter.

In writing your newsletter, keep the following points in mind:

Your Readers

Know your readers and what they want.

Ask your readers for feedback and how to improve.

Talk to your readers. Don't just put information in your newsletter, think about that audience out there reading your newsletter. How do they feel after reading what you've prepared?

Your Writing Style

Use short, simple sentences; keeping paragraphs short.

Write clearly and avoid slang or profanity.

Use humor and keep a refreshing tone to your writing.

In keeping your tone friendly, also keep it professional.

Have white space between the paragraphs.

Use small graphics whenever applicable.

Include your logo for business recognition.

Use plain text. (12-14 point)

Headings

Entice the reader with your heading to ensure they read the article. Most people decide whether they will even read the article from the heading.

Headlines should be slightly larger than the other text.

Use bold or italics and a good font, but don't use all caps.

Make sure that the heading and article talk about the same topic. It's great to have an awesome heading, but if your article is on something else, you lose the edge you just gained.

Content of Newsletter

Content is king! Just like on your website, it's vital to have your newsletter or ezine packed full of useful information.

Provide articles written by you and other experts.

Provide any new services or features you've added to your business.

Provide links of relevant press releases, articles, other sites, etc. This gives readers more information that they can review.

Provide case studies, facts not known, etc. Sign up for Google News so that you can get information your clients might not have seen.

Provide a collection of valuable small business tips, testimonials, etc.

When providing your tips, list them such as this: The top ten reasons to ?

Provide a personal message from you. Many enjoy hearing how you are doing and what's new happening in their life and business. Just don't' go overboard.

Provide humorous quotations or jokes.

Contests / Polls / Freebies / Quizzes / Games!! Let the fun begin. Why not include something that makes the reader look forward to taking a break from their busy day to read your newsletter?

If you want to make money with your newsletter - put in ads or Google Adsense.

The Final Step -- Proofing

Make sure everything is 100% accurate with no typos.

Make sure you have permission for any copyrighted material.

Make sure if you have sources, you have credited them correctly.

Make sure that what is about to go out reflects your business well.

Most ezines are "opt-in," which means that everyone who receives it has actually registered to receive it-they want it already. Now the only thing you need to do is provide them great information that keeps them wanting it every month. And once you find a winning strategy stick with it. No need to change every month. Let your readers get used to your style and way of writing. Don't forget to sign up for our newsletter at http://www.virtualwordpublishing.com

Diana Ennen is the author of numerous books including Virtual Assistant: the Series, Become a Highly Successful, Sought After VA, Words From Home, Start, Run and Profit from a Home-Based Word Processing Business & the Home Office Recovery Plan. She specializes in publicity and book marketing and is president of Virtual Word Publishing http://www.virtualwordpublishing.com and http://www.Publicity-VA.com. Articles are free to be reprinted as long as the author's bio remains intact.

In The News:

Membership to Go Review by Jimmy D Brown Released
San Francisco Chronicle (press release)
Jimmy D Brown is one of the most knowledgeable and well respected marketers in the internet marketing community so when he launches a new product everyone pays attention. Especially when he is revealing and giving away one of his best ways of making ...

and more »

Membership to Go Review by Jimmy D Brown Released
Houston Chronicle
Jimmy D Brown is one of the most knowledgeable and well respected marketers in the internet marketing community so when he launches a new product everyone pays attention. Especially when he is revealing and giving away one of his best ways of making ...

and more »

Sticks & Stones: The Changing Politics of the Self-Publishing Stigma
Huffington Post
While traditional publishers have seen an increase in overall profits, their mass-market and hardcover segments have been hard hit by burgeoning digital sales. According to the Association of American Publishers (AAP), in 2011 e-book sales rose 117%, ...

and more »

How to Grow Your Subscribers List – 50 Tips and Techniques to Build Your List
Business 2 Community
You can also sign up for other ezines in your market and see what they are writing about. www.Feedburner.com allows readers to subscribe to your blog updates by email. So even if you have not started your own newsletter yet, you can still update your ...

The big steps to starting a small business
Newsolio
From the business plan to marketing, in this one article you'll find the information you need to get started and be successful. The number of Small Businesses grows at a rapid pace each year. Why? It's simple really; the ever growing accessibility of ...

and more »

4RFV
Fraud Warning
4RFV
Pretend publisher Phillip Izzard, self importantly proclaimed founder, publisher and owner of scam ezine magazine Inbroadcast and Le Sommet Media was named and shamed today. When he was reported, after repeated warnings, to the Advertising Standards ...

Independent Online
i-land rover izuze indondo kwezokuvasha
Independent Online
Isithombe :SITHUNYELWE UMnuz Roland Reid oyi-Marketing Director yakwa-Jaguar Land Rover South Africa, uthe lo mbukiso ubaluleke kakhulu kubona ngoba ubaxhumanisa namakhasimende abo. “I-Tourism Indaba ibaluleke kakhulu kuthina ngoba sikwazi ukuxoxisana ...

and more »

Google News