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Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:

Email-Marketing.ChooseWhat.com Updates GetResponse Free Trial Information
Albany Times Union
Email-Marketing.ChooseWhat.com has today announced a vital update, reflecting new information recently released by GetResponse. Email-Marketing.ChooseWhat.com announces updates to its information pertaining to GetResponse's free trial.
Email-Marketing-Options.com Updates GetResponse Free Trial InformationDigitalJournal.com (press release)

all 4 news articles »

Sydney Morning Herald
Email Marketing for the Playbook
Marketing Vox News
Chief among the changes is the support for productivity apps—namely email, calendering and contacts. The question is, though, should email marketers spend the additional effort to optimize for this device? Previously, Playbook users had to synch with ...
Year later, PlayBook gets email, other featuresVictoria Times Colonist
RIM Unveils New PlayBook Software, Ramps Up MarketingWall Street Journal
Research, no motion: How the BlackBerry CEOs lost an empireThe Verge

all 819 news articles »

Zeta Interactive Launches Zeta Mail 6, An Integrated Messaging Platform Across ...
MarketWatch (press release)
22, 2012 /PRNewswire via COMTEX/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced the launch of Zeta Mail 6, the agency's latest release of its best-of-breed email platform that will now enable marketers to also ...

and more »

CollegeNews
A/B Testing and Email Marketing for Marketing Multimedia Majors
CollegeNews
In this article we'll take a closer look at how A/B testing can be used to improve your Email Marketing. Email marketing has been proven to drive sales. If you're not sure if your current newsletter is attracting as much attention as you want, ...

Top Flash Sale Site Joss & Main Boosts Sales and Wins Customer Loyalty with ...
EON: Enhanced Online News (press release)
(EON: Enhanced Online News)--StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that popular invitation-only private sales retailer Joss & Main has reported a year of success after ...

and more »

iMedia Connection
Why you should measure email ROI
iMedia Connection
Does your organization measure the return on investment (ROI) of your email marketing efforts? If you're like a majority of marketers today, your answer is probably "no" to that question. You may track the success of individual email campaigns by ...

Email-Marketing.ChooseWhat.com Updates GetResponse Free Trial Information
PR Web (press release)
Email-Marketing.ChooseWhat.com has today announced a vital update, reflecting new information recently released by GetResponse. Email-Marketing.ChooseWhat.com announces updates to its information pertaining to GetResponse's free trial.

Reach Marketing names another partner
DM News
Chris Longo has been named partner at Reach Marketing, said Wayne Roberts, president of Reach Marketing on February 21. In the newly created role, Longo will manage a staff of roughly 15 employees focused on email database management services, ...
Chris Longo Appointed Partner At Reach MarketingMarketWatch (press release)

all 9 news articles »

Web4Retail offers Internet marketing services to NHFA members
Furniture Today
The services include website development, search engine optimization, social media marketing, reputation management and email marketing. Members can select a package offering or individual services. "Our membership has requested that we develop a ...
NHFA Partners with Web4RetailHome Furnishings Business

all 2 news articles »

ExactTarget to Host Live Webcast with Leading Analyst to Offer Advice on ...
SunHerald.com
23 to share exclusive research and insight on how top brands are using interactive marketing as a competitive differentiator. Sponsored by ExactTarget, the webcast will feature data from the new “Forrester Wave™: Email Marketing Vendors, ...

and more »

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