Are You Using The Four Letter Word?

Home
>
E-Book
>
Are You Using The Four Letter Word?

Are You Using The Four Letter Word?

The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.

It doesn't matter what kind of product or service you're promoting, if you can use the word FREE in your advertising and marketing, then your response rates will shoot up.

People like FREE stuff. In fact, many people simply can't resist the word FREE!

The problem is, you can't use the word FREE unless you actually have something FREE to give, for example:

Click Here To Download The FREE Demo!

Take The FREE Tour Of The Member's Area

Order Now And Get ***** For FREE!

Subscribe To Our FREE Newsletter!

These are all effective ways of introducing the magic word. However, the best FREE idea of all is the FREE ebook.

It doesn't matter what kind of product or service you sell, you can use FREE ebooks as a promotional tool to carry your advertising AND build your reputation.

By creating an ebook that is related to your product or service, and by giving that ebook away for FREE, you achieve three things in one go:

You give yourself a legitimate reason to use the word FREE in your advertising and promotion.

You generate FREE publicity for yourself by promoting your product or service from inside your FREE ebook,

You build your credibility by making your book useful and relevant to your target market.

To get the most out of this great FREE promotional tool, keep these points in mind:

The ebook must be more than just a blatant ad for your product or service. This could damage your reputation rather than enhance it. Keep your self-promotion present without being 'in your face'.

The content of your book must be useful and relevant to your target market. There's no point in giving away a FREE ebook that contains Internet marketing articles written by other people, if you're promoting guitar lessons. You'd be much better off doing a bit of research online and creating a short ebook on the history of guitar playing. After all, the primary aim of the FREE ebook is to build your reputation in the eyes of potential customers.

Encourage other webmasters/e-zine publishers to freely distribute your book to their visitors/readers. Be sure to state this clearly inside the book and anywhere you make the book available for download.

Offer to create customized versions of the ebook for those webmasters who want it. For example, you could place an ad for the webmaster's site on the cover page. This will encourage him/her to work harder at giving it away, thus spreading your message to more people.

Promote your FREE ebook by listing it on shareware sites and in ebook directories as well as on your own website and e-zine.

So, get busy. Ask yourself what it is that your target market is interested in. Make a book that feeds that interest and then start giving it away!

About The Author

Michael Hopkins is owner of BizzyDays eBook Publications.

Download Brand New Original eBooks for FREE at:

http://www.bizzydays.com

Download The eBook Publishing Success Package at:

http://selfpublishing-ebooks.htm

contact@bizzydays.com

In The News:

GeekWire
Apple Claims US Government Sides with 'Amazon's Monopolistic Grip' in E-book Case
PCWorld
By John Ribeiro, IDG News The US government has sided with monopoly rather than competition in bringing a case of e-book price-fixing against Apple, the company said in a filing on Tuesday before a federal court. The Department of Justice filed in ...
Apple: US e-book lawsuit 'fundamentally flawed'Reuters
Apple: US e-book lawsuit "fundamentally flawed"Chicago Tribune
E-books: Apple rails against DOJ and 'monopolist' AmazonGeekWire
Times of India
all 83 news articles »

Variety
E-Books, Caveats And All, May Be Boon to Cash-Strapped Libraries
WNYC
By Ben Bradford Digital books are the fastest growing area of publishing, and libraries are seeing a surge in demand for e-book titles — but finding an e-book can be tough. The Central Library in Queens became the first in New York City to start ...
Libraries debut new e-Book ServiceNews-Sun
Menomonee Falls Library Patrons Trade Pages for ScreensPatch.com
Warning: You Are About to Enter the Ebook ZoneAmerican Libraries
Variety -Meadow Lake Progress -Malaysia Star
all 15 news articles »

Co.Exist
Worldreader Kicks off Campaign to Send 1 Million E-Books to Africa
MarketWatch (press release)
Having already put more than 100000 e-books into the hands of 1000 students in Africa, Worldreader is committed to further increase access to digital books in developing nations. Children in the Worldreader program have access to materials ranging from ...
Worldreader Wants To Bring 1 Million E-Books To AfricaCo.Exist
Worldreader and Barcelona FC Announce Campaign to Bring 1 million eBooks to AfricaUbergizmo
Worldreader Announce "Send 1 Million E-Books to Africa" Campaign with FC ...Barca Blaugranes (blog)
Memeburn -The Next Web (blog) -Good E-Reader (blog)
all 14 news articles »

Apple rejects e-book pricing lawsuit as “fundamentally flawed”
Digitaltrends.com
Did Apple illegally fix the prices of e-books in collusion with five publishing houses? Not at all, says the company, and to suggest otherwise - as the US Justice Department is doing with its current anti-trust lawsuit against Apple - is "fundamentally ...

Tahanto mulls electronic books
Worcester Telegram
By Ken Cleveland BANNER CORRESPONDENT BOYLSTON — Tahanto librarian Linda Maresca pitched e-books to the Berlin Boylston Regional School Committee in explaining her plans for the new middle/high school's library, which should be open to students in ...

Why Sex Sells Better on E-Books
Smartmoney.com (blog)
By Quentin Fottrell E-books brought erotica out of the bedroom and onto public transportation. But with the wild success of the bondage-themed “Fifty Shades of Grey” novels, experts say readers may now be in for a deluge of dirty words.

Siliconrepublic.com
Edco's e-books could make textbooks a thing of the past
Siliconrepublic.com
The full curriculum of post-primary schoolbooks for the next school year are available as e-books, as Edco now plans to tackle primary school editions. The Educational Company of Ireland (Edco) has completed a five-year project to make schoolbooks on ...
Wide range of e-books on offer for childrenInsideireland.ie

all 3 news articles »

E-Book Usage Skyrocketing at Whitefish Bay Library
Patch.com
With e-book usage quadrupling in the last year, the library board's incoming president says the library will look into new ways to introduce technology. By Jeff Rumage A growing number of Whitefish Bay Public Library patrons are setting down their ...

RealWire
Intershop Powers the Launch of Pottermore Shop
Seattle Post Intelligencer
Intershop's Enfinity selected as E-Commerce platform by the Pottermore Shop, the exclusive retailer of the Harry Potter eBooks and digital audiobooks. Intershop has announced that its Enfinity E-Commerce platform has powered the launch of the ...
Harry Potter's publishing wand can tame Amazon, piratespaidContent.org

all 13 news articles »

Daily Mail
One-third of e-book readers admit to using gadgets to hide that they're ...
Daily Mail
By Rob Waugh E-book readers 'free' fans from having to show off what they're reading - and it seems many users like to go for rather racy fare. Around a third of e-book users read erotic novels on their devices, confident that others can't see them.

Google News