How Can You Choose the Best Domain Name?

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How Can You Choose the Best Domain Name?

How Can You Choose the Best Domain Name?

It's all in the Name

The domain you use for a particular site can have a huge impact in the way that humans and search engine spiders perceive it. Domain names were once so expensive that only those wanting to protect a brand or who could afford them owned them, now they are commonplace and if you know where to look, you can pick up a domain name for free.

Now that they are much easier to obtain, it is hard to take any site that does not have it's own domain name very seriously. Without a domain name, a company is likely to be passed off as amateurish or seen to want to cut corners to save money. If you have a company site and you still haven't got a domain name for your website, then you might want to think about getting one!

Make it Memorable

The best domain names are those that people can remember, because if your visitors can remember it, they are more likely to come back. If you do not already have a company or other name selected for your site, then it is often a good idea to make your domain name the brand for the site. Tying your site name to the domain is just one way you can help your visitors remember how to find you again.

Tips for choosing the most memorable domain name. keep it short and easy to spell.

make use of keywords or popular search terms whenever possible.

generic terms are like gold dust if you can get them.

the more unusual but familiar sounding a domain, the better.

add a twist, some domain names are remembered for being different to what you would expect to find there (e.g. monster.co.uk)

One of the major problems of trying to promote a specific domain name is that in general, people (or sometimes browsers) assume that they end in a .com. If your site uses a domain other than a .com, then you may want to make the domain your site identity, otherwise you could have your visitors remembering the domain name but not the extension and going to related site that isn't your own!

Domain Branding

If you purchase your domain with the intention that it will become the brand that you promote, then it is worth taking into account the specifics of the domain. Keywords can play an important part in your brand, particularly if it is specific to your industry, as they will help to make your domain name memorable while improving your search engine rankings. In the case of directories such as Yahoo and DMOZ sites are usually listed in alphabetical order, so anything starting with A, B or C has a much better chance of being higher on the list than those starting with X, Y or Z, and so is more likely to be noticed. Don't however be tempted to use a domain that has been "padded out" to get a high position in an alphabetically sorted list; not only will it look tacky and amateurish, but most directories use human editors who would pick up this obvious trick and either correct it or ignore the site altogether.

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In The News:

RedOrbit
Internet domain name project relaunches after software bug
Reuters
In the most ambitious expansion of the Internet so far, the body that oversees domain names has now given organisations until May 30 to apply for their own Web address endings - for example .london, .eco or .canon - provided they have a legitimate ...
ICANN Domain Name Application Process Re-OpensRedOrbit
Internet domain name programme back on trackVertical Leap News (press release)

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InsuranceQuote.com Domain Name For Sale Exclusively with DomainAdvisors
San Francisco Chronicle (press release)
Top Insurance Industry Domain Name Now Available. Boston, MA (PRWEB) May 23, 2012 DomainAdvisors, a leading broker of ultra premium domain names, announced today that the multi-billion dollar insurance industry's defining domain name, ...

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Could the .secure domain make the Internet safer?
InfoWorld
By Robert Lemos | InfoWorld Most calls for new TLD (top-level domain) names seem like little more than real estate developers proposing the creation of entire new continents just to lease the land. The creation of .name, .pro, .xxx, and even .biz, ...

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Mayor arrested after hacking into GoDaddy account and cancelling domain
Domain Name Wire
Register your domain names with Searchen Networks Inc., Check domain name availability. Search for domain names. Domain Name Wire is the Domain Name Industry's News Source. Major and his son accused to hacking into GoDaddy account and cancelling domain ...

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Using Nigeria's domain name for economic growth
The Nation
By Adline Atili 12 hours 51 minutes ago Of what use is the country code Top Level Domain name, .ng to the economy? It can boost Gross Domestic Product (GDP), drive broadband growth and stimulate economic development, say experts, ADLINE ATILI reports ...

MyBroadband
Number of co.za domain names revealed
MyBroadband
There are currently around 780000 .co.za domain names, with between 100000 and 140000 net additions annually. This is according to Uniforum SA director Neil Dundas. Dundas said that there are around 200000 new .co.za registrations per year, ...

Where in the world are Domain Name Wire readers?
Domain Name Wire
Register your domain names with Searchen Networks Inc., Check domain name availability. Search for domain names. Domain Name Wire is the Domain Name Industry's News Source. Where in the world are Domain Name Wire readers? Most visits are from the US, ...

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Internet domain name project relaunches after software bug
IBNLive.com
In the most ambitious expansion of the Internet so far, the body that oversees domain names has now given organisations until May 30 to apply for their own Web address endings - for example .london, .eco or .canon - provided they have a legitimate ...

Starting Dot Announces Application for .ski Top Level Domain
PR Newswire (press release)
Global community of ski sports participants, companies and brands to get a dedicated domain name extension to help grow the sport through related domain names. PARIS, May 23, 2012 /PRNewswire-iReach/ -- STARTING DOT today announced its application to ...

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EuroDNS Promotion Offers .JP domain Names at €52.99, for Two Weeks Only
PR Web (press release)
JP domain names. This promotion enables EuroDNS customers to register new or transfer existing domain names at a promotional rate. Valid until June 5, 2012, register a .JP domain name for only €52.99. Enter the promo code PRJP12A and benefit from this ...

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