How To Write Powerful Headlines

Home
>
Copywriting
>
How To Write Powerful Headlines

How To Write Powerful Headlines

I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this...

I'll find a headline I like, wherever it may be, and then I don't copy it word for word, instead I'll use a "fill in the blank" approach. That way I get a generic headline that I can apply to almost any business.

For example, I find a headline I like that goes something like this:

"Give Me 5 Minutes And I'll Show You How To Put An Extra $1000 Into Your Pocket!"

In my swap file I would write it down using a "fill in the blank" approach:

"Give Me _____ And I'll _____!"

I could now take this generic headline and apply it to almost any business...

Car insurance for example:

"Give Me 60 Seconds And I'll Show You How To Slash Your Car Insurance Cost In Half Every Single Month!"

Do you follow me...?

You don't want to steal any headline word for word. That would be a bad thing. But you can recycle headlines by using a "fill in the blank" approach, and then applying that to whatever business you may be are a part of.

I mean gee... why reinvent the wheel? There are a ton of great headlines out there already!

Here's another example:

"Great New Discovery Kills Kitchen Odors Quick... Makes Indoor Air Country Fresh!

In my swap file I would write it down using a fill in the blank approach:

"Great New _____ .... Makes _____!"

I could now take this generic headline and apply it to almost any business...

Weight loss for example:

"Great New Diet Pill Burns Unwanted Fat... Makes Dieting Easy!"

So the moral of the story is... The next time you come across a headline that grabs your attention, don't just stare at it! Write it down in your swap file using a fill in the blank approach. And over time, the next thing you know, you'll have so many fill in the blank generic headlines to choose from in your swap file....

You'll never be stuck for a headline to write ever again!

Al Martinovic publishes a popular internet marketing newsletter at http://www.milleniummarketers.com and runs a successful home business at http://www.ineedsmokes.com

In The News:

American Writers & Artists Inc. Announces New Version of One of Its Flagship ...
PR Web (press release)
The leading publisher of direct-response and web copywriting training programs has just completed an overhaul of The Masters Program for Six-Figure Copywriting. The Masters Program has always been one of my favorites. American Writers & Artists Inc.

and more »

Gary Halbert, Direct Response Copywriter, Lives on Through Doberman Dan's ...
Seattle Post Intelligencer
Gary Halbert, famed direct response copywriter, is reaching an entirely new online audience through Doberman Dan's Newsletter. The tips and tricks that Gary Halbert taught Dan about copywriting are now available in a monthly subscription newsletter ...

and more »

On Responsive Copywriting
Business 2 Community
By Susan Silver, Published May 22, 2012 There is a double meaning to the phrase responsive copywriting. Let me explain exactly what I mean. I am not talking about traditional direct marketing. I am talking about writing copy for responsively designed ...

English Copywriter
Emirates 24/7
Manage all Aspects of the website Copywriting and communication. This includes but not limited to: Research and understanding of global and regional websites. Generate enough of a learning of the brand's objectives, communication strategy, vision, ...

Business 2 Community
History of Copywriting
Business 2 Community
By Laura Hancock, Published May 20, 2012 The history of copywriting is a long and illustrious one, filled with groundbreaking work, amazing writers, and incredible stories of darn good copy that have turned heads for decades.

Adweek
The Spot: Flirting With Disaster
Adweek
COPYWRITING: "You're flirting with a hot female stranger in an elevator," the voiceover begins. "You want to spice things up, so you press the emergency button. Here's what could happen." (Don't worry, she doesn't panic—this isn't reality.) ...

New Small Business Marketing Service Released
WebWire (press release)
Long standing marketing firm releases new marketing service for service based small business owners that saves them valuable time and hard earned money by providing all their copywriting needs. Old Greenwich, CT May 23, 2012 – Taking a business from ...

Is Your Marketing Being Murdered by Your Sales Letter?
San Francisco Chronicle (press release)
John Emmanuel, copywriter/direct response marketer shares some of the main reasons why sales letters under-perform and announces the launch of Maximum Conversion: Creating the lifestyle you deserve through words program at www.maximumconversion.net.

and more »

Business 2 Community
Let's Get Emotional: Conversion Writing and the Client's Heartstrings
Business 2 Community
While nobody is going to realistically sit around and compare copywriting to Shakespeare, there's something to be said about the power of words to trigger emotions; and instead of evoking feelings of romance or patriotism, the emotions make the reader ...

WDSO honors CHS broadcasting students
Chesterton Tribune
A plaque in the shape of the state of Indiana in recognition of her 1st Place Award in Radio Copywriting at the Indiana Association of School Broadcasters competition was presented to Jackie Santos. A similar plaque was presented to CHS at the ...

Google News