McDonalds Supply Chain of Potatoes

Home
>
Branding
>
McDonalds Supply Chain of Potatoes

McDonalds Supply Chain of Potatoes

McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Starbucks is doing the same thing, but instead of having partnerships and coffee beans, they are all of in-house. Its Starbucks owns the partnerships they grew the coffee then they might have a conflict of interest for their stockholders. Because they would be dictating the price of the coffee at the partnerships been sold to Starbucks. If they paid a little more than normal for those coffee beans, so the coffee plantation can expand by better production facilities and upgrade then Starbucks funneled money to those partnerships, that should have either paid in dividends, shown as profits or retained earnings. By doing that their stock price would go up and shareholders would be better served short-term. There is a lot more involved before that food or drink gets to your table. Commodities are very much part of the behind the scenes of our civilization.

McDonald's has even other things to consider. Its franchisees need to realize economies of scale to pay the extra franchise fee, royalties and price for the potatoes that make the French Fries. If the McDonald's made a deal long ago to help Ray Kroc's personal friend expand the production of his potato farm, in turn for loyalty to sell to McDonald's, then that is totally fair (speaking of Simplot of ID). Even if, McDonald's pays 2 cents more per potato now. You see, the potato farmer is reaping the rewards for helping Ray Kroc in the beginning; build the McDonald's brand name. Building a brand name is the most important thing that McDonald's has today. Sometimes, accounting irregularities do not take in consideration future market domination, marketing strategies, brand name building, and loyalty of partnerships, co-brands, team members and vendors. What we should understand is that anytime you are building a prototype, or trying out a new system, you must reward for potential success. By doing this, with what ever means is possible is important. You have to reward your team. Your team consists of much more than just employees, Just stockholders, and partners.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

VentureBeat
Top four global tech brands now worth almost $500B
VentureBeat
Four out of five of the top brands in the world are technology brands, according to a review of the top global brands released Tuesday. The report valued the Apple, IBM, Google, and Microsoft brands at a combined half-trillion dollars.
7 Questions You Need To Ask Yourself Based on the Brandz Top 100 Global Brands ...Customer Think (blog)
Top Brands Thrive Despite Economy According to Millward Brown's Latest BrandZ ...Sacramento Bee
Apple Again Ranked as World's Most Valuable BrandMac Rumors

all 237 news articles »

Kansas City Star
Kraft's new branding provokes plenty of yucks
Cherokee Tribune
Today, Kraft shareholders will decide whether to approve the name for the company's business that sells global snack brands such as Oreos, Fig Newton and Cadbury. The four-month odyssey of how “Mondelez” was picked — and how it was received ...
Kraft's new snack business name faces crucial voteChicago Sun-Times

all 262 news articles »

Branding the mental drawer companies send to consumers
StandardNet
We simplify our lives by buying brands that we know and trust. We totally ignore offerings that do not have a significant personal connection. Our mind, like a powerful and logical computer, inputs data and stores it deep within the brain.

Bluewater Unveils New Branding Initiative
PR Web (press release)
Christine Kropp, CEO Bluewater, a one-to-one marketing services agency, has launched a new branding initiative to reflect its latest evolution of capabilities and offerings. Bluewater combines personalized marketing services with leading edge ...

and more »

BusinessDay
Branding for small businesses (II)
BusinessDay
Big corporations spend millions promoting their brands successfully; it's a tool proven to work. Branding is one of a company's most valuable assets. Essentially, it is the company's reputation; how customers portray a product/service, including how it ...

and more »

HnyB Insights Predicts Global Social Branding Market to Touch $13.8Bn by 2020
PR.com (press release)
Social Branding Strategy and Outlook, 2012 - 2020 released by HnyB Insights predicts consistent growth in Global Social Branding revenue, the market is projected to reach $2.1Bn in 2014, will touch $7.8Bn towards end of 2018 and by 2020 it will grow ...

and more »

3 Personal Branding Must-Haves
Business Insider
Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts. Fundamentally, the process of personal branding includes taking time to define yourself and then intentionally connecting yourself with others who ...

and more »

Design Week
BC-OLY--London 2012-Branding,1st Ld-Writethru, OLY
The Huntsville Times - al.com
"It's fine to clamp down on the threat, but where it impacts the individual, it's going to be very difficult for (London organizers) to get it right," said Hugh Tebay, a partner at Sipara, a British law firm that specializes in trademark and branding.
The 2012 Olympics branding comes goodDesign Week

all 658 news articles »

Matthews Marking Products Showcases Branding, Traceability Solutions at ...
MarketWatch (press release)
These products aid packagers with branding and traceability solutions for their products, from graphics and trademarks to date codes, batch numbers, and barcoding. Secondary and primary package marking solutions will be on display.

and more »

Fibre2fashion.com
Branding is important for apparel SMEs: UK expert
Fibre2fashion.com
Small and medium enterprises (SMEs), including those in the apparel sector, need to take branding seriously to sustain their businesses in a competitive market, according to an expert. In the absence of any knowledge about the company, people tend to ...

Google News