Branding ? Brand Identity Guru

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Branding ? Brand Identity Guru

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company. Improving a brand is, therefore, one of the best marketing tools available because it involves your whole company and in the end, creates happier customers, more loyalty and higher marketshare.

Hiring a branding company that specializes in brand image is best equipped to improve your brand with proven research and consulting services. Any successful effort to do these things must be built on a solid foundation. That foundation is your brand. Any kind of strategy without a solid brand under it, like a house, might work for a while, but in the long term, will crash to the ground. That's not what you or we want. Quite simply, a brand is the essence of what your company is and what your company appears to be to the outside world?your brand identity and ultimately your brand image. And if it's not solid and consistent, a branding company we'll help you get it there.

The Brand Analysis process includes:

· Brand Audit (internal and external)

· Constituency Audits and Benchmarking

· Competitive Analysis

· Target Market Research

· Positioning Assessment

· Brand Valuation/Benchmarking

· Brand Analysis

· Constituency Analysis

Brand Strategy

· Brand Architecture (blue print)

· Brand Nomenclature & Covenants

· Naming Research, Testing and Strategy

· Employee Mindset Shift

Brand Communications

· Core Messaging/Value Proposition

· Communications Strategy & Planning

· Communications Standards

· Web strategy and development

· Corporate Communications / Investor Relations

· Constituency Communications:

* Recruitment

* Human Resources

* Investors & Analysts

* Industry Experts and Peers

* Corporate Staff

* Clients

* Customers

* Partners

* Media

· Brand Roll-out

· Brand Books/Style Guide & Manuals

· Advertising Design & Implementation

· Logo Design & Identity Design

· Packaging Design

· Collateral /Signage Design

Consider hiring a branding company offering complete marketing solutions with a proven approach who's offerings include strategy planning, creative services, target market research, collateral creation along with graphic design and production and placing services for all types of media, web design and interactive.

Hiring a Brand Identity Team:

Consider a balanced group of innovative and results-driven professionals who have developed some of the world's leading brands and managed and evolved them as needed through the good times and bad times. They'll understand the challenges their clients face and are uniquely equipped to meet them with the best possible strategies. They're a close-knit group with both the creative and strategic leadership and know-how to make your branding, advertising and marketing efforts more successful than you thought possible.

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

In The News:

Kansas City Star
Kraft's new branding provokes plenty of yucks
Cherokee Tribune
Today, Kraft shareholders will decide whether to approve the name for the company's business that sells global snack brands such as Oreos, Fig Newton and Cadbury. The four-month odyssey of how “Mondelez” was picked — and how it was received ...
Kraft's new snack business name faces crucial voteChicago Sun-Times

all 257 news articles »

VentureBeat
Top four global tech brands now worth almost $500B
VentureBeat
Four out of five of the top brands in the world are technology brands, according to a review of the top global brands released Tuesday. The report valued the Apple, IBM, Google, and Microsoft brands at a combined half-trillion dollars.

and more »

IBNLive.com
Top Brands Thrive Despite Economy According to Millward Brown's Latest BrandZ ...
Sacramento Bee
By Millward Brown The world's biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown's annual BrandZ [ TM ] Top 100 Most Valuable Global Brands study. The No1 brand for the second ...
Apple, Google and an Aussie bank: World's most valuable brands namedBroker News Australia
Apple Again Ranked as World's Most Valuable BrandMac Rumors

all 209 news articles »

South Africa: ANC Brands Zuma Painting Racist
AllAfrica.com
By Jenni Evans, 21 May 2012 Johannesburg — ANC leaders were still smarting over a painting of its president Jacob Zuma with his genitals exposed, branding it racist on Monday as they prepared for a court challenge to have it removed.

and more »

BC-OLY--London 2012-Branding,1st Ld-Writethru, OLY
The Birmingham News - al.com
"It's fine to clamp down on the threat, but where it impacts the individual, it's going to be very difficult for (London organizers) to get it right," said Hugh Tebay, a partner at Sipara, a British law firm that specializes in trademark and branding.

and more »

3 Personal Branding Must-Haves
Business Insider
Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts. Fundamentally, the process of personal branding includes taking time to define yourself and then intentionally connecting yourself with others who ...

and more »

Matthews Marking Products Showcases Branding, Traceability Solutions at ...
MarketWatch (press release)
These products aid packagers with branding and traceability solutions for their products, from graphics and trademarks to date codes, batch numbers, and barcoding. Secondary and primary package marking solutions will be on display.

and more »

Cattle branding best deterrent to livestock theft, officer says
Bolivar Herald Free Press
An old-fashioned brand remains the best hedge against cattle theft, rural crime investigators told a gathering of about 125 southwest Missouri beef producers Tuesday, May 15. An online service is needed to view this article in its entirety.
Texas Longhorn cattleMorgan Hill Times

all 2,517 news articles »

Stuff.co.nz
'Branding game' leaves teen in hospital
TVNZ
A young farming student has spent five days in hospital after he and two fellow students pressed red-hot shearing tools on each other as part of a "branding game". Page Gilmour, 17, went to Masterton Hospital after a large burn on his arm became ...
Student treated after 'branding' incidentNewstalk ZB

all 9 news articles »

Branding 'getting sexier by the second' with digital signage (Commentary)
Digital Signage Today
summed up Zoom Media Group Canada CEO Cathy Fernandes, in speaking about the use of digital place-based media to the wide-range of delegates representing brands, agencies, network operators and providers who attended the first day of the Strategy ...

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