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Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:

Branding lessons from the Susan G. Komen fiasco
Washington Post
Great brands and communications are always built on a foundation of who you are and what you stand for in the world. Ask Susan G. Komen For the Cure about what happens when your supporters disagree with your values and, by extension, your politics.

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Reliance Brands forms JV with US' Inconix Brands Group
Economic Times
MUMBAI: Reliance Brands, a part of Mukesh Ambani-led Reliance Industries, has formed an equal joint venture with US-based Iconix Brand Group to launch the latter's 20 fashion and lifestyle brands in India. The joint venture -- Imaginative Brand ...

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CorSource Technology Group Taps McBru for Branding and Web Design
Bradenton Herald
McBru is working closely with CorSource executives to create a new branding and messaging strategy for the company, to be followed by an updated web strategy and new website design. CorSource selected McBru because of the agency's deep understanding of ...

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HB Agency to Offer Complimentary Branding, Marketing and PR Services on ...
Bradenton Herald
22, 2012 — /PRNewswire/ -- In recognition of February's upcoming "leap day," HB, an integrated branding, marketing and public relations agency, invites companies and individuals seeking input and creative dialog around their marketing and ...

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HypeLife Brands Launches New Streetwear Clothing Line
San Francisco Chronicle (press release)
AP Exclusive: National meth lab busts up in 2011 02.22.12 Kansas City-based lifestyle branding and youth marketing agency creates strategy and branding for Everyday Noble Clothing line. HypeLife Brands, the leading lifestyle branding and youth ...

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National Branding Firm Strengthens Team to Support Growing Business
MarketWatch (press release)
22, 2012 /PRNewswire via COMTEX/ -- Fueled by new business and new assignments, Corey McPherson Nash (Corey), a leading national branding and design firm announced four additions to its teams. The changes reflect Corey's continued growth and commitment ...

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New York Post
Wired Opinion: The Geek Shall Lin-herit the Earth (Or at Least The NBA)
Wired News (blog)
And of course, an easily pun-able surname helps spread the word — take note, parents (branding 101 from the guy who launched companies named “Reddit”, “Breadpig”, and “Hipmunk”). But none of these explain why I — and many of my fellow geeks — love ...
Brands LinsaneNew York Post

all 6,853 news articles »

HEI Hotels & Resorts' Fund III Acquires and Brands Hotel Le Meridien Arlington
MarketWatch (press release)
"This acquisition and branding is right in HEI's investment strike zone. Bringing Jon Coleman on board as general manager will help ensure a superb guest experience." "This is our 17th hotel in the Starwood brand family and fifth Le Meridien hotel," ...

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OC Metro (blog)
5 Tips to Branding on Pinterest
OC Metro (blog)
Here are my 5 quick tips to Pinterest for your brand be it personal branding or company branding. After you've created your profile along with a couple boards creatively named, make sure to add the “pin it” button to your bookmark toolbar to allow you ...
Pinterest: What's the (pin)point?Washington Post (blog)
Why you should add Image on your Business Blog Post: PinterestNoobpreneur.com

all 88 news articles »

Sydney Morning Herald
Cop-orate branding
Sydney Morning Herald
The branded cars are not driven in operational duties, he stressed, and have no lights or sirens. But it did lead to the obvious question: Who can sponsor a cop car and have their big, fat logo slapped on the door to disorienting effect? Dominos?

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