The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information?
Try these three powerful tips:
1. Write a book your audience needs or wants. Think of a particular audience's challenge or problem then solve it with your book. People want how-tos and skills. While sex is still a top seller, people want related topics such as successful Online dating, or how to create a life partner relationship Challenges like making money and saving time still attract book buyers. Business books sell well. People need writing, reading, speaking, computing, communication, math, sales, marketing and Internet skills. Non-fiction how to books sell best. When your nonfiction books sell well, you can finance your novel.
2. Survey your market. Brainstorm with and ask for feedback from friends and associates. Let them vote on the best ten topics, titles and subtitles, even chapter titles. Ask them what words convince them to buy the book? If they are lukewarm about your title, ask them to give you one. While some authors get their title instantly and know it's the right one, many of us need help.
When you use the synergy of more brain power, you receive so many more ideas. Don't be attached to your choices. If the title is the number one thing that sells your book, wouldn't you want the right one? Feedback always helps build a better book.
3. Create a winning vision for your book. Know that your book will be published. Specifically name the outcomes you will see, hear and feel. Place this winning vision in color on a card. Put it near your workstation.
Sample: Place today's date including the year at the top of your card. Then state: "Now that my book (title and subtitle) is finished and is a huge seller." I see---thousands buying it from my book-selling site I hear---applause from multiple audiences affirming it I feel---exhilarated, confident and pleased it's such a hit. Most writers write first, then hope someone will buy their treasure. It's always the other way around. People won't buy unless they feel your $20 or more book is worth their hard-earned money, and they won't buy unless they feel they must have your information Suit your preferred audience and sell many more books.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com



Your print or ebook is nearly finished. You wonder if... Read More
Whether you are just starting or almost finished with your... Read More
Writing has traditionally been considered a solitary craft. You wrote... Read More
Play a bigger game with your book sales by expanding... Read More
Any book that is in its 14th edition must be... Read More
For the past several years I have been reviewing books... Read More
Writing a book is becoming more and more of a... Read More
While traditional marketing can work for the book author or... Read More
To have your work accepted for hard copy publication is... Read More
Are you an avid reader? Are you trying to instill... Read More
First, the disclaimers: Since the algorithm Amazon uses to generate... Read More
Make your book stand out from the crowd! Test your... Read More
How would you like to have countless people clamoring for... Read More
A client wrote me recently and asked what I thought... Read More
Review Your Reviewer: You will be sorry if you do... Read More
Is your mind muddy on book marketing? Do you wake... Read More
Have you always wanted to write?Are there ideas churning in... Read More
Surprise your potential buyers. Give them chocolate frosting!After we entered... Read More
The six-figure book advance, like the New York Times bestseller,... Read More
A clever title is great if it is clear, but... Read More
As a literary publicist I often am asked about publicity... Read More
Where is your book now? With a distributor? In a... Read More
After months of scouring the internet, I could not put... Read More
Many writers write for the experience. Others dream of having... Read More
If you are discouraged because traditional methods of book or... Read More
Do you have books sitting in your garage that you... Read More
You've just been notified a review of your book has... Read More
Many self-publishing authors plan on eventually selling their book to... Read More
A client wrote me recently and asked what I thought... Read More
Why Should Your Book Be on Amazon.com? Credibility. If your... Read More
Publicity is that elusive thing that can make or break... Read More
Where is your book now? With a distributor? In a... Read More
If you are discouraged because traditional methods of book or... Read More
TIP # 1Online reviews are paramount in importance when it... Read More
To have your work accepted for hard copy publication is... Read More
Successful authors are convinced that radio interviews are the very... Read More
Recently, someone rated my "Online Book Marketing" article a 2... Read More
Is your mind muddy on book marketing? Do you wake... Read More
No matter what any publisher or marketing company tells you... Read More
Are you using these methods to promote your articles?If not,... Read More
If Random House pulls up to your house with a... Read More
To know what to do at the right time in... Read More
Color is tricky at the best of times. If you... Read More
Authors/publishers are great at getting their books written. But after... Read More
Any book that is in its 14th edition must be... Read More
Think of Your Promotion Time and BudgetMost one or two-book... Read More
Even if your book or service is excellent, they won't... Read More
When authors think of their audience buying books they think... Read More
The topic of your book or eBook counts-big time. Which... Read More
The six-figure book advance, like the New York Times bestseller,... Read More
|
|