The Book Signing

Home
>
Book Marketing
>
The Book Signing

The Book Signing

Tomorrow night is my first Local Writers Fair. I've been looking forward to this one for a long time. Ten authors will gather in a little room behind tables full of books in a historic library in Canandaigua, N.Y. It's been advertised heavily and the excitement has been building for weeks.

Just for this occasion, I bought a new table cover from the fabric department at Walmart. It's a deep, cobalt blue with a fine pattern. The black-framed photos of the Genesee Valley will stand against the blue. I hemmed and hawed, solicited "how to buy this stuff" help from the nice lady behind the counter (who, by the way, is an avid mystery fan) and finally bought four yards of it. Twelve feet????? Yeah, but it'll work. Better to have too much than too little. Kind of my gardening philosophy extended into the world of fabric!

Anyway, this morning I started to worry about what to wear. What to wear? Not typically a subject I get too concerned about? I looked in the closet and sighed. What do "authors" wear? Black turtlenecks and corduroys? Heck no, not for May. A plaid wool shirt and a pipe to chew on? Nope. It's spring, for goodness sakes! So, I settled on a long-sleeved black button down shirt and camel-colored Dockers.

I even took out the tooth-whitening paraphernalia last night. Me? Worried about white teeth? Well, heck, I'm gonna be smiling all over the place. I can't have disgusting yellow teeth! So, I suffered during sleep with the set of molds on my teeth with all that white goo sliding around in my mouth. I woke up with the bottom set missing! Finally, I found it under my pillow. And no, there was no quarter from the tooth fairy.

I drove to work this morning, going through my mental checklist. Bookmarks. Books. Handouts. Poster. Scotch tape to hang the poster. Double-sided tape to keep the fabric from sliding off the table. Suddenly I felt this little itchy bump on my nose. I looked in the rear view mirror and there it was! A monstrous cold sore was forming RIGHT on top of my nose! It's a noteworthy one this time, a good quarter inch plus in size. It's gonna be a whopper. Kind of makes me look like a drunk.

So, with whitened teeth, carefully selected clothes, a beautiful table cover, I will smile and chat with this remarkably noticeable nose and hope that they look at the cover of Double Forte' more than they do my ugly mug. I feel like I'm fourteen again.

Aaron Paul Lazar resides in Upstate New York with his wife, three daughters, two grandsons, mother-in- law, two dogs, and four cats. After writing in the early morning hours, he works as an electrophotographic engineer at NexPress Solutions Inc., part of Kodak's Graphic Communications Group, in Rochester, New York. Additional passions include vegetable, fruit, and flower gardening; preparing large family feasts; photographing his family, gardens, and the breathtakingly beautiful Genesee Valley; cross-country skiing across the rolling hills; playing a distinctly amateur level of piano, and spending "time" with the French Impressionists whenever possible. Although he adored raising his three delightful daughters, Mr. Lazar finds grandfathering his "two little buddies" to be one of the finest experiences of his life. Double Forte', the first in the series, was published in January 2005. Upstaged, number two, is in production. With eight books under his belt, Mr. Lazar is currently working on the ninth, which features Gus LeGarde and his family. http://www.legardemysteries.com

In The News:

Real Estate Agent and SEO Consultant Releases New Book on Local Business Marketing
Seattle Post Intelligencer
Memphis real estate agent and Local SEO consultant David Sandy released his new book Webcentric Local Business Marketing: How to Market Your Business on the Web and Beyond. The book outlines what Sandy has learned in marketing for his law practice, ...

and more »

Marketing in the Round Makes You Work
Huffington Post
His first book, published five years ago, is called Tomorrow is Gone. That single concept, and Livingston's manifesto, may be the best adage for what has happened in social media, traditional media, and how to market to an ADD buyer, than any put forth ...
Myth: Quit Advertising Because it Just Doesn't WorkBusiness 2 Community

all 2 news articles »

What Social Media Can Learn From Real Life
Huffington Post (blog)
Finally, a book that shows the full picture of the impact of the word of mouth and marketing done right -- both offline and online. In The Face-to-Face Book, released just days after Facebook's IPO, Ed Keller and Brad Fay celebrate the "social wave ...
Businesses Warned Against Social Media Gold Rush FeverMarketWatch (press release)

all 15 news articles »

Webinar Tomorrow: Take Your Hotel Marketing Mobile
San Francisco Chronicle (press release)
Toronto, ON (PRWEB) May 22, 2012 Hotel marketers are aware that having a strong web presence is a necessity in the travel market. Many have great websites that tell their hotel's story, let visitors view photos and multi-media, and book their dream ...

and more »

Small Business Trends
Word of Mouth Marketing Book Hits Bestseller List
MarketWatch (press release)
The book focuses on the fundamentals of word of mouth and features tutorials on "3 Reasons People Talk About You," "4 Rules of Word of Mouth," and "5 Ts of Word of Mouth Marketing." The book also features case studies from Dell, IKEA, Intuit, ...
Word of Mouth Marketing: How Smart Companies Get People TalkingBusiness Insider

all 8 news articles »

Forbes
New Book from Constant Contact CEO Gail F. Goodman Helps Small Businesses ...
MarketWatch (press release)
WALTHAM, Mass., May 21, 2012 (BUSINESS WIRE) -- Small business owners now have a new resource to turn to with the release of Gail F. Goodman's book, Engagement Marketing: How Small Business Wins in a Socially Connected World.
Why You Should Read Engagement MarketingBusiness Insider

all 11 news articles »

Wauconda couple starting kids book business
Chicago Daily Herald
By Mitchell Armentrout A new online children's book business is weeks away from launching, thanks to a strong social media and web marketing campaign by a Wauconda couple. By mid-June, Shawn and Christine Currie expect to begin operating Lookio Books, ...
Startups get KickstartNorthwest Herald

all 3 news articles »

Outskirts Press Reveals Top 10 Best Selling Books in Self-Publishing for April ...
San Francisco Chronicle (press release)
Outskirts Press, the fastest-growing full-service self-publishing and book marketing company today announced its top ten titles for April. Denver, CO (PRWEB) May 22, 2012 Alphabetically, its ten best performing self-published books for April were: The ...

and more »

Ancient China mined for marketing wisdom in new book
PR NewsChannel (press release)
In “The Market is Chaos: The Tao of Marketing” (ISBN 1470013266), business author Steve Burns ditches spreadsheets and formulas to write a marketing book based on ancient Chinese principles of action. This unlikely marketing book stems from the ...

Forbes
Book Marketing As A Political Campaign
Forbes
By Sarah Milstein Since its release in late January, Baratunde Thurston's book, “How To Be Black,” has sold more than 15000 copies, hitting the New York Time bestseller list out of the gate. Thurston, The Onion's former director of digital, ...

Google News