Are Affiliates Getting Fired?

An alarming trend seems to be catching on with popular merchants lately. The trend is the tendency for some of these companies to begin discriminating against new or inexperienced affiliates and actually FIRE them!

Removing an unproductive affiliate is understandable; however, having a ridiculous screening process that only allows websites with thousands of visitors to squeeze through almost seems ridiculous.

Now in defense of merchants and affiliate programs: If a program finds that one of their affiliates is using their company's banner and link on "unethical" or completely unrelated websites, then yes, that affiliate should be dropped.

However, for the everyday work-at-home man or woman hoping to make a stable income through affiliate marketing ? at least give them a chance! The bottom line is that affiliate marketing is still a young, but powerful industry with MUCH room for growth. The only way we can fuel this growth is if we provide the proper training to the new members.

If we just fire the new members and use the "no experience" excuse, then how are we ever going to expand the industry?

We at The Affiliate Classroom have spent the last few weeks getting to know many affiliate managers and companies on a personal level and have asked them questions about this matter. My conclusion is that every affiliate should be given a chance. If "deleted" from the system, there should be a very good reason.

In some of our research, as we read some of the terms of service, we were surprised to find some "credible" affiliate programs who were dropping affiliates if they did not earn a certain "minimum" in a given period. In my opinion, that is simply ridiculous.

Here is our personal opinion and conclusion regarding this matter:

When to remove affiliates?

- Their actions can "hurt" your company.
- They are strictly violating company policy.
- They have inaccurate contact information.
- They have been "completely" inactive for a period of 3 months or more.

When it is wrong to remove affiliates?

- Their website does not get enough traffic.
- They did not meet a "quota" even though they were trying.
- They are new and have questions.

Do not get me wrong, most affiliate programs are still doing it right ? they are treating their affiliates properly. However, I am alarmed with a growing trend of being far too selective. This trend is blocking out the "new affiliates" and is not fair to the industry.

If you are a new affiliate, contact the affiliate program first and make sure that you will receive the kind of support you need.

If you are an experienced affiliate, understand that the larger the industry gets, the better it is for you. Super affiliates will get paid more as the industry becomes more recognized.

If you are an affiliate manager, my question to you is "why does it bother you?" It hardly costs a company anything to have an affiliate in their system. So what if the affiliate referred $300 in sales rather than your minimum $500? By relying so heavily on "super affiliates" you are placing too many eggs in one basket.

Why not work with the beginners, train and help them ? gain their loyalty and you will truly build a great sales force (a lesson we can learn from network marketing or MLM).

In the end it is the decision of the affiliate manager and the company. However, The Affiliate Classroom is standing firm on our opinion that new affiliates should be giving a fair chance and never discriminated against.

Copyright 2005 Kurma Group

This article has been authored by Anik Singal, the founder of The Affiliate Classroom. If you want to learn his system that helped him make over $10,466 in 60 days please visit the following link to enroll into a free course: http://www.AffiliateClassroom.com

In The News:


TechCrunch

Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products ...
TechCrunch
Will a few dollars in affiliate revenue motivate people enough to use Refer.ly? Don't we just share products with friends and family because we genuinely love to help other people out? Morrill said she doesn't expect Refer.ly users to make a living off ...
Danielle Morrill leaves Twilio to start Y Combinator-backed ReferlyGeekWire

all 2 news articles »

Advertising, affiliate revs lift Scripps: Revenue rose 11% to $535 million
Chicago Tribune
Scripps Networks Interactive, parent of Food Network, HGTV and The Travel Channel, said strong advertising and affiliate revenue boosted profit last quarter despite hefty programming costs. Net profit rose to $115 million from $101 million.
Ad & Affiliate Revenues Boost Scripps ResultsWorld Screen
Scripps Networks 1Q Net Up 14% On Stronger Ad RevenueWall Street Journal
Scripps Networks Interactive reports first quarter financial resultsMarketWatch (press release)
Zacks.com -NASDAQ
all 52 news articles »

Many nonprofits incorrectly claim no expense for fund-raising
Knoxville News Sentinel
By Thomas Hargrove Scripps Howard News Service Goodwill Industries operates more than 2600 retail stores, like this one in Sarasota, Fla., where leaders are rethinking how they report overhead costs to the Internal Revenue Service and the American ...
Local charities following tax reporting rulesRecord-Searchlight
Scripps national investigation: Thousands of nonprofits misreport fundraising ...Corpus Christi Caller Times
Harvard University has the distinction of running a nonprofit organizationTimes Record News

all 13 news articles »

Wall Street Journal

AMC Networks Earnings Call Insights: Affiliate Revenue Growth, Ratings
Wall St. Cheat Sheet
Two questions first on the affiliate revenue growth, 8% in the first quarter, two things there. Number one, it is an acceleration from your full year rate from last year. Does that acceleration represent some – or is that primarily due to some of the ...
AMC Networks 1Q Net Rises 45% On Strong Advertising RevenueWall Street Journal
AMC Reports Higher First-Quarter EarningsBroadcasting & Cable
AMC Networks quarterly profit jumps 45%MarketWatch
Chicago Tribune -paidContent.org -MediaPost Communications
all 44 news articles »

Three Multistate Tax Alerts from McDonald Hopkins law firm --
Sacramento Bee
A United States District Court in Colorado recently issued a permanent injunction against the Colorado Department of Revenue from imposing strict notice requirements on out-of-state sellers who do not collect sales tax on internet sales in the state.

and more »

MiamiHerald.com

Viacom Reports Higher Results For Second Quarter 2012
MarketWatch (press release)
Revenues in the second quarter increased 2% to $3.33 billion, driven primarily by higher Media Networks affiliate revenues. Operating income grew 23% to $932 million, reflecting the overall increase in revenues, as well as lower expenses principally ...
Viacom profit beats, but Nickelodeon worries loomBaltimore Sun
Viacom's 2Q Earnings Soar 56% on Networks StrengthFox Business
Viacom Profit Rises, Tops EstimatesNASDAQ
World Screen
all 264 news articles »

News Corporation Reports Third Quarter Earnings Per Share of $0.38; Growth of ...
MarketWatch (press release)
Contributions from STAR in India were essentially in line with the prior year, as higher revenues were offset by increased programming costs, including those from new channel launches. Affiliate revenue growth of 15% at the domestic cable channels for ...

and more »

PFSweb Reports 50% Service Fee Revenue Growth in First Quarter of 2012 ...
MarketWatch (press release)
"New business agreements and expanding existing client engagements continue to drive our strong Service Fee Business growth, resulting in a 50% increase in Service Fee revenue for the first quarter of 2012 compared to the first quarter of 2011," stated ...

and more »

TIME

The Walt Disney Company Reports Second Quarter Earnings
MarketWatch (press release)
The increase at ESPN was driven by higher affiliate and advertising revenue partially offset by higher programming and production costs. The increase in affiliate revenue was due to contractual rate increases and a reduction in revenue deferrals ...
Disney 2Q Profit Climbs 21% On Cable, Theme Park GainsWall Street Journal
Walt Disney's CEO Discusses Q2 2012 Results - Earnings Call TranscriptSeeking Alpha
Disney Fires on All Cylinders in 2QMorningstar.com

all 517 news articles »

Limbaugh Affiliate Cumulus Media Reports Millions In Lost Revenue
Media Matters for America (blog)
If carrying Limbaugh on 38 stations results in millions in advertiser losses over the course of two months, then when you factor in all the other affiliates as well as Premiere's own advertiser interests, the scale of lost revenue associated with ...

and more »
Google News

Article Marketing 101 For Affiliate Program Managers

This article is for Affiliate Program Managers: Interested in increasing... Read More

Online Affiliate Programs - 6 Must Read Reasons to Join Them

You must have been exposed to the online hype, and... Read More

3 Ways to Squeeze Even More Revenue Out of Your Traffic Equaliser Pages

Ever wondered if, apart from Google Adsense, there were other... Read More

How To Make Niche Profits Without a Website

You don't need to buy any "amazing new ebook" or... Read More

3 Powerful Words

I should have listened to an internet veteran back in... Read More

Affiliate Products: Keeping Up With The Product Cycle

You may not realize it, but this time of year... Read More

Affiliate Marketing What Is It And Why Use It?

Affiliate Marketing is having Affiliates do your Marketing for you.... Read More

Is There Any Money On Over Saturated Markets?

Well that depends ultimately on you! Let me explain?I have... Read More

Become A Reseller

If done properly, reselling web hosting and related services can... Read More

How To Win The Affiliate Game

Are you frustrated with your affiliate programs?I used to be.... Read More

Tracking Phone Sales Is Important To Your Affiliates

Today the majority of affiliates are looking for compensation when... Read More

The Secret To Exploding Your Affiliate Profits

Are you concentrating too much on manually promoting your affiliate... Read More

Whats A Niche and Can I Find One Too?

When I came upon that little word -- Niche --... Read More

Affiliate Product Landing Pages - Three Tactics That Sell

As competition within the online affiliate sales arena rises to... Read More

Promoting Affiliate Programs through Personal Recommendations

Publishing articles online is a highly effective way to increase... Read More

Super Affiliate Strategies To Boost Your Click Through Rates

If you are an affiliate I don't need to tell... Read More

Finding An Affiliate Online Opportunity Program

Never before has it been easier to find an affiliate... Read More

The Many Benefits Of Affiliate Programs

Throughout the coming weeks, I am going to thoroughly cover... Read More

In Mourning for the Google Cash System

Do you remember when you could pick an affiliate program,... Read More

Become An Affiliate Champion: 10 Tips

Affiliates programs are one of the easiest ways to make... Read More

Adsense: How to Make Money With Ads by Google

The chances are that you've seen "Ads by Google" on... Read More

Cant Find Any ClickBank Super Affiliates? Grow Your Own!

Affiliate marketing has become extremely popular, and ClickBank offers a... Read More

High Paying Lateral Keywords

If you run AdSense on your site you know that... Read More

Is Earning Money With Affiliate Marketing A Myth?

Day 1 - What Are Affiliate Programs?Welcome to the wide... Read More

7 Sure-Fire Ways to Build Large Affiliate Checks

Everyone wants a huge affiliate check. All the advertisements promise... Read More