Lamination of Signs

I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example. A plastic finish is placed over the menu to protect it from food and stains. But did you know that you can laminate just about anything that is flat? If it needs to be protected and reused, it is something to consider for lamination. The laminate also makes the original material stronger and more durable. All of our signs can be laminated, but the reasons are varied and not all signs should be laminated.

A number of our customers have fondly taken to our dry erase laminate. They can have engineering plans, tables, or other diagrams printed on almost any of our substrates (for example, PVC or aluminum). Once we cover them with the dry erase laminate, it allows the users to mark up the signs with dry erase ink which can easily be wiped off. It is wonderful for talks and demonstrations.

But our primary use for laminates is to protect signs and give them longer life expectancy. For example, our UV inks used in digital printing have a life time of about 3 years before they begin to fade without lamination. But a laminate can give them an additional 2 to 3 years without fading.

We like to encourage our customers to laminate the magnetic car signs we produce, because it protects the inks from abrasions ? the roads constantly kick up dirt and dust which strike the signs. You should also consider laminates for signs that are frequently taken down and put back up. Real estate signs are a perfect example. They can come easily scratched without lamination. The user can also roll the sign up after meetings and reuse it without fear of the sign becoming warn.

And finally, we like to use laminates because they give the sign a nice professional finish. There are two basic types of finishes that can be achieved from laminate: matte and gloss. Matte finishes look a bit granular and are not reflective, but they tend to make colors on the sign more striking and vivid. In contrast, gloss finishes are reflective and tend to make bright colors radiate with strong definition.

There are two basic types of laminates: hot and cold. Hot laminates are placed on signs at approximately 220 to 300 degrees F. The process is a little more expensive than cold laminates, but the laminate lasts a bit longer. Unfortunately, some inks used in digital printing will melt under the hot conditions. You also cannot use hot laminates on heat sensitive papers.

Under these conditions, cold laminators are required. They use pressure sensitive adhesives to secure the lamination film. We also use a spray laminate (cold) to protect signs when cost is an issue. Spray laminates protect the sign but do not give a gloss finish or make the material more rigid.

Written by: Tony Nagy
Email: info@designasign.biz
To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com/ to purchase Magnets, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz

In The News:


CBC.ca

GM says Super Bowl ads too expensive and bows out
Philadelphia Inquirer
The Detroit automaker said Friday that it won't be advertising on the Feb. 3 spectacle because of a steep price hike demanded by CBS, the network broadcasting the game. "We understand the reach the Super Bowl provides, but with the significant increase ...
GM Drops Another Advertising Bombshell -- On the Super BowlForbes
GM Says It Won't Advertise During Next Super Bowl GameBusinessWeek
Recommended: GM won't advertise on next Super Bowl, report saysmsnbc.com

all 305 news articles »

Christian Science Monitor

Advertisers and Facebook face an uphill battle. But it could be worth it.
Christian Science Monitor
General Motors' decision to invest significantly less advertising dollars in Facebook inspired some to suggest that the world's most popular social network needs to grow up. By Megan Riesz / May 18, 2012 Facebook increased the size of its initial ...
Is Advertising on Facebook Worth the Expense?TIME
Companies ask: Does advertising on Facebook pay?Seattle Post Intelligencer

all 13,909 news articles »

Oakfield marketing students dive into advertising
Fond du Lac Reporter
Marketing students at Oakfield High School delved into the world of "Mad Men" recently by creating an advertising campaign for a local business. Fondy Sports Park teamed up with the high school's marketing department to give students a realistic ...


CIO Today

Does Advertising on Facebook Pay?
CIO Today
By Peter Svensson And Tom Krisher GM's advertising spending is a tiny fraction of Facebook's total 2011 advertising revenue of $3.15 billion. But the automaker's decision to cease advertising on the social network could be symptomatic of Facebook's ...
Facebook Advertising Shows 'A Lot Of Potential But It's Not A Slam-Dunk'Huffington Post
Advertisers weigh in on the value of Facebook adsExaminer.com
Why I Lost My Faith In Facebook AdvertisingForbes
New York Times -AdAge.com -San Francisco Chronicle
all 204 news articles »

USA TODAY

GM Says Facebook Ads Don't Pay Off
Wall Street Journal
By SHARON TERLEP, SUZANNE VRANICA and SHAYNDI RAICE General Motors plans to stop advertising on Facebook after the company's marketing executives determined their paid ads had little impact on consumers. Sharon Terlep has details on The News Hub.
Facebook's biggest problem is that it's a media companyWashington Post
Do Facebook ads work? IPO, GM spotlight issueUSA TODAY
Facebook sparks divide: GM, Ford advertising strategies divergeDetroit Free Press
Chicago Tribune -Forbes -WebProNews
all 939 news articles »

Dragas Mortgage Company Selects JASE Group LLC as Advertising Agency of Record
PR.com (press release)
JASE Group LLC (jasegroup.com) will serve as the Inbound Marketing & Creative Advertising agency of record for Dragas Mortgage Company (dragasmortgage.com) of Virginia Beach, VA. Virginia Beach, VA, May 20, 2012 --(PR.com)-- Dragas Mortgage Company ...


AIADMK spent crores of public wealth on their advertising: Karunanidhi
Daily News & Analysis
Place: Chennai | Agency: PTI DMK President M Karunanidhi on Sunday flayed the Jayalalithaa government in Tamil Nadu for its advertising campaign listing its "achievements" on completing one year in office, saying it had spent a "huge amount" of ...

and more »

Presidential TV advertising onslaught begins, but is Pennsylvania really a ...
The Republic
The advertising onslaught of the fall presidential election has begun in Pennsylvania and a handful of other states that may be up for grabs between President Barack Obama and his Republican challenger, Mitt Romney. Republicans and Democrats both ...

and more »

Successful Merger Creates New Integrated Advertising Agency for Automotive Dealers
PR.com (press release)
New Jersey based automotive wholesaler, Vincent Grace, gained a substantial partner this week, RDI Inc, an automotive advertising & marketing firm. Teterboro, NJ, May 20, 2012 --(PR.com)-- Dealers nationwide will be presented a direct mail marketing ...


Speedway green flags advertising
Post-Tribune
With Fuzzy's Ultra Premium Vodka and Shell Oil Co. signs hung on the walls of turns three and four, Speedway CEO Jeff Belskus is predicting double-digit percentage increases in Indianapolis 500 advertising and sponsorship revenue.

and more »
Google News

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

10 Reasons Why Your Company Needs Custom Invitations

I am always amazed when I hear about companies who... Read More

Small Cards, Big Ideas: Alternative Uses for Business Cards

Aggressive business card marketing isn't about handing your business cards... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

Advertising Basics for Beginners

So many of us who have decided to do business... Read More

7 Unique Ways To Get FREE Advertising

1. Give Testimonials When you purchase a product or service... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential... Read More

Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

Reach vs. Frequency: Touch 100 Once or 25 Four Times?

Reach and frequency are terms generally used when planning advertising... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

Cable TV Advertising; Mobile Detailing Customers

If you own a mobile detailing business or mobile car... Read More

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business... Read More

Non-profit Coupon Books and Coupon Mailers for Small Businesses

Many groups like the Chamber of Commerce, ASB at the... Read More

LED video Displays

LED video displays give you the power to communicate, to... Read More

Custom T-shirts -- Put Your Company Logo on Cotton!

An effective way to gain company recognition is to order... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

Change, or Reinforce?

Do you know about the distinction - and it's a... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now... Read More