Advertising - infobu

Home
>
Advertising

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Sydney Morning Herald
Ten takes tumble as advertising slumps
Herald Sun
Analysts said the struggling broadcaster could look to sell outdoor advertising business Eye Corp or raise fresh equity as the difficult advertising market undermined its performance. Ten was the biggest loser on the ASX 200, with its share price ...
Ten in earnings slumpSydney Morning Herald
Ten cans interim dividendThe Australian
Ten tips steep drop in earningsThe Age
TheBull.com.au
all 160 news articles »

AdAge.com
Display advertising: Facebook first, but Google gaining
ZDNet (blog)
By Emil Protalinski | February 22, 2012, 1:12pm PST Summary: Facebook was the top dog in the display advertising for 2011, but its lead may not last for very long. Next year, Google is expected to take first place, according to a new forecast.
Google display-advertising business on track to surpass Facebook next yearNew York Post
Google Seen Poised To Overtake Facebook In Display AdsWall Street Journal
Google poised to overtake Facebook in display adsMarketWatch
Los Angeles Times -BusinessWeek
all 31 news articles »

Lamar Advertising 4th-qtr beats estimates
Reuters
Q4 EPS $0.07 vs est $0.01 * Q4 revenue $288.2 vs est $284.2 mln * Sees Q1 rev $264 mln vs est $262.1 mln Feb 22 (Reuters) - Lamar Advertising Co posted better-than-expected fourth-quarter results, and the billboard operator forecast first-quarter ...
Lamar Advertising Company Announces Fourth Quarter and Year End 2011 Operating ...MarketWatch (press release)
Lamar Advertising posts improved fourth-quarter net incomeNOLA.com
Lamar Advertising turns 4Q profit as economy picks up | The RepublicThe Republic
NASDAQ -Wall St. Cheat Sheet
all 26 news articles »

Advertisers No Longer Seek Advertising Agencies, Reports AgencyFinder.com
MarketWatch (press release)
22, 2012 /PRNewswire via COMTEX/ -- An annual review of website traffic and search criteria submitted to leading online search and selection consultant AgencyFinder.com by registered advertisers shows that clients are more open to solutions from ...

and more »

Local Advertising Experts Launch Get Relevant.com
San Francisco Chronicle (press release)
OptimumRESPONSE launches GetRelevant.com-will provide Madison Avenue advertising solutions for small and local businesses. OptimumRESPONSE, a direct marketing firm located in Fairfax, Virginia, announced today it has launched GetRelevant.com ...

and more »

Cable cos. shut down interactive ad venture
Atlanta Journal Constitution
Four-year-old Canoe Ventures made it possible for viewers of eight cable networks, including AMC, Bravo and Discovery, to request information by mail from TV advertisers by pressing a button on the remote. It was accessible in 25 million households.
Exclusive: Canoe To Shutter Interactive TV Ad Business, Lay Off 120Multichannel News
Cable companies shut down interactive advertising venture, laying off 120 in ...Greenfield Daily Reporter
Canoe Ventures Ends Its Interactive TV Commercials BusinessAdAge.com
Light Reading
all 89 news articles »

Elias/Savion Advertising, Inc. Receives Three Awards of Merit at PRSA ...
Sacramento Bee
21, 2012 -- /PRNewswire/ -- Elias/Savion Advertising, Inc., an award-winning, full-service marketing, public relations and interactive services firm located in Pittsburgh, Pa., is pleased to announce that the agency team was honored with three awards ...

and more »

AdAge.com
Arby's selects former Burger King agency to steer marketing message
QSRweb.com
Arby's has pulled another page from the Burger King playbook, naming Crispin Porter + Bogusky as its national advertising and digital agency of record. The agency worked with Burger King for seven years, conceptualizing edgy marketing concepts such as ...
Arby's Names Crispin Porter + Bogusky Advertising Agency of RecordMarketWatch (press release)

all 11 news articles »

Lamar Advertising's CEO Discusses Q4 2011 Results - Earnings Call Transcript
TheStreet.com
By Seeking Alpha 02/22/12 - 03:57 PM EST Excuse me, everyone. We now have Mr. Kevin Reilly, Mr. Sean Reilly, and Mr. Keith Istre in conference. Please be aware that each of your lines is in a listen-only mode. At the conclusion of the company's ...

and more »

Baltimore Grand Prix seeks advertising and marketing help
Baltimore Business Journal
The new organizers of the Baltimore Grand Prix are seeking local advertising, marketing and public relations agencies to help promote the 2012 race. Downforce Racing, the new group approved on Wednesday by the city to manage the race, issued Feb.

and more »

Google News

Showing 1 - 10 of 362 Articles

« Previous

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37